Your new logo…
Logos are a point of identification; they’re the symbol that customers use to recognise your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
Logo Tips
- Keep It Simple and avoid too much detail. Simplicity is everything when it comes to great logos.
- Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness.
- Your logo should work well with one-color printing.
- Choose Your Colours Thoughtfully.
Common colour meanings in western culture
Red: Anger, Passion, Power, Love, Warning
Yellow: Hunger, Energy, Joy, Intellect, Youth
Green: Fertility, Wealth, Healing, Success, Growth
White: Virtue, Purity, Healing, Perfection, Graceful
Blue: Trust, Tranquility, Calm, Peace, Cool, Expertise
Black: Formal, Fear, Secrecy, Luxury, Mystery
Purple: Distinction, Wisdom, Spirituality, Imagination, Elegance
Orange: Creativity, Energetic, Unique, Advocacy, Refreshing
Gray: Neutrality, Stasis, Sophistication, Uncommitted
We also need these 4 things sent via email…
- Please provide an example of a logo you like.
- Please provide an example of a logo you dislike. (Why do you dislike this logo?)
- Do you already have a logo you would like redesigned? (If yes to above, please tell us what you don’t like about your current logo.)
- Do you have any images, sketches or documents that might be helpful?
Keep in mind the types of applications you may use your logo on once completed. Some shapes of logo work better than others on some of these. Please let us know what your most important items are from this list.
Typical examples you may see you logo on…
Social Media
Business Cards
Letter Head
With Compliment Slips
Posters
Gift Vouchers
Envelopes
Stickers
Cards
Brochures
Presentation Folders
Website
Vehicle Signage
Invoice/Receipt Books
Magazine/Yellow Pages Ads
Promotional items. Eg: pens, stubbie holders, coffee mugs, etc
Store Signage
Advertising
Photos (watermarks)
Flyers
Menus
Promotional Postcards
Word Templates
Annual Reports
E-Newsletter
Magnets
Loyalty Cards
Letterbox Flyers
Coupons
Newspaper Ads
Trade Show Banners
Uniforms
